Marketing Plan

GETTING YOUR HOME SOLD

WITH OUR PROVEN & EFFECTIVE

MARKETING PLAN

It's Finally Time Somebody Told You the Secret Truth

About Real Estate Marketing!

Understanding where buyers really come from is the key to a powerful marketing program!

Did you know 3 out of 4 homes on the market today will not sell?

Let us show you how we get your home sold in today's fast paced & technologically savvy market!

First You Need to Know:

How do buyers find their home to purchase?

34% Shown home by a real estate professional
32% Found on the internet 1st and then contacted a real estate professional
15% From the "For Sale" sign & contacted a real estate professional

81% through these important sources

The remaining sources were:

7% Builder Sales
7% Friend or neighbor

5% Other, print advertising, knew sellers directly
*2008 National Association of Realtors

What methods are now "outdated" & "ineffective"?

Newspaper Advertising
Sunday Open Houses
Real Estate Magazines

The Secret Truth: These sources are truly designed as prospecting tools for real estate agents. They really get the phone to ring! These sources are tangible and give you a false sense that your agent is "working" for you because these are things you can see. The truth is these tools are used for agents to pick up new prospective clients, not get your home sold. The best marketing is done behind the scenes.

Today's Most Important Real Estate Marketing Tool is the Internet!

77% of active home buyers visited a home they found on-line!

Local advertising media such as newspaper classifieds, Homes & Land & other real estate magazines have limited impact and with today's technology, they are just plain ineffective!
The information is out-dated as soon as it's published.
It takes weeks to get the home published.

They are only distributed in a local area.

The numbers of distribution copies is limited so once they're gone - they're gone.

Publications are thrown away after a week or so.

National Association of Realtors 2008

PREMIER WEB PRESENCE WITH HOUSE-HUNTERS.COM

Our Website is registered with all the major search engines i.e., Google, MSN, Yahoo and many more.

Your Home will be displayed on the front page of our website

as a "FEATURED PROPERTY"

Direct link to your "On-Line" Flyer & Interior Photos!
Awesome Mapping with Driving Directions to Your Home!
Automatic Loan Calculator
Information is available immediately
Your listing will be featured at REMAX.com and REALTOR.com
Interior Photos are available for your home
Potential home buyers can email for more information on the home without the need to "call a salesperson
Appointments can be made "on-line"
Information available 24 hours a day every day

Changes are available immediately

Your home will also be found on the sites of other local real estate companies, however additional interior photos are not available on some sites as their websites have limited capabilities!

www.NWMLS.com
www.REMAX.com
www.Realtor.com
and all other major real estate sites such as Windermere.com, Johnlscott.com and more.

MARKETING YOUR HOME TO THE RIGHT MARKET:

Real Estate Agents!

Statistics show us that 85% of the current pool of buyers is already

working with a Real Estate Agent!

You know the old phrase: 20% of the people do 80% of the business?

The same applies to real estate. Therefore, we network with the agents that are "making the sales"!

When you meet with us we will show you the other important

Marketing Techniques we use to get your home sold for the most amount of money in the shortest period of time and how we will do it!

FLYER BOXES AND MARKETING BROCHURES

Do you hate empty flyer boxes?

We do too!

One of the biggest complaints we hear is "EMPTY FLYER BOXES" How frustrating!

We make sure you are amply supplied with flyers so that never happens! We never want to lose sight that 15% of homes sold due to someone driving past the "for sale" sign.

It is important to have a quality flyer with interior & exterior photos
as well as detailed information...

When buyers are presented with accurate & complete information...
They can make a buying decision!

Thinking of selling by owner....think again.

Only 5% of for sale by owners are successful in selling their home, but even at that did they really come out ahead in the end?

Did you know?. . . the typical FSBO home sold for $150,100 compared to $211,000 for agent-assisted home sales!

Most Difficult Tasks for FSBO Sellers:

Selling in planned timeline 16%

Getting the price right 12%

Preparing & fixing the home for sale 15%

Understanding the paperwork 11%

Helping buyer obtain financing 3%

Source: 2008 National Association of REALTORS® Profile of Home buyers and Sellers.

WHY HIRE JESS & JULIE?

Because the real estate industry is becoming more sophisticated and challenging every day, you need professionals that understand the industry and are positioned to stay ahead of the game. With 21 years experience and continued leadership in real estate marketing by using innovative techniques to attract potential buyers, Jess & Julie are setting the standards in our industry.

With a passion for computers and marketing, Julie's talents set the standards in real estate marketing. The real payoff is seeing your home presented in high quality color marketing materials. Working with state of the art equipment in their home office, Julie utilizes her computer and digital camera skills to get you "on-line" immediately!

Over 21 years of developing a marketing plan with some powerful strategies have enabled them to keep their average marketing time under 30 days. Sellers are assured that their home will sell for the most amount of money in the least amount of time.

Our Business Credentials

Why RE/MAX Northwest Realtors?

Because you want the best.

RE/MAX Northwest Realtors is one of the top selling office in both King & Snohomish County!

Integrity is more than just a word….

It is the foundation upon which our offices were built!

Our award winning offices cover a vast area of the Puget Sound with four strategically located offices. The best of the best fill our offices…the many, many awards RE/MAX Northwest Realtors receive are a result of the outstanding achievements of our associates.

Office Resume

Client Testimonials

Allen & Lyndie Wirtala We appreciated their communication. They always made sure we knew what was going on and called often. We will recommend our friends & family to them.

Lahna Darwin
They made me secure in my decision to buy. I have already handed their cards out to all my friends. You have a good thing in Jess and Julie. Hold on to them!

Rick & Sue Weaver
Jess & Julie listened to what we wanted, found what we wanted and were totally professional during the entire process. Everything went better than we dreamed!

Denise Sleister
Jess & Julie have truly reached their goal of being "above the crowd" in representing your firm & showing what real customer service & satisfaction is all about.

Carmeron & Peter Orel
We appreciated their professionalism and ability to deal with first time home buyers!

Rick & Diane Baxter
We felt we could trust Jess & Julie completely and never felt pressured or hurried to buy a home that wasn't right for us. We would absolutely refer our friends & family to them.

Bryan & Michelle Trullinger
We appreciated their attention to detail and their knowledge of the business. We would refer our friends & family without hesitation.

Linda & Clay Peck
On a scale of 1-5 we rate them a 10! The service was outstanding!

David & Sandy Thompson
We were very impressed with Jess & Julie's honesty. They were always available and helpful. We have already recommended them to our family & friends.

Community Activities & Associations

We believe in giving back to our community.
Working together with the Children's Miracle Network
We have donated over $10,000.

Did you know that: Not all real estate agents are Realtors?

Why is this important to you?

As a member of the National Association of Realtors, we have taken a solemn pledge:

To protect the individual right of real estate ownership and to widen the opportunity to enjoy it...

To be honorable & honest in all dealings...

To seek better to represent our clients by building our knowledge and competence...

To act fairly towards all in the spirit of the Golden Rule...

To serve our community, and through it our country...

To observe the REALTORS Code of Ethics and to conform our conduct to its lofty ideals.

We're looking forward to meeting you. Give us a call today at 425-487-3001.